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The problem
Driving players to site and maintaining brand awareness in a fast moving gaming industry means that we have to continually improve and innovate on products. Overdrive is an adaptation of an already popular game mode. Instead of a random multiplier, it is based on a crash game style of gameplay where a multiplier increases exponentially reaching a prize-pool for the game.
The Solution
Spins Overdrive is based on a multiplier that counts up exponentially to reveal a prize pool. I chose a car theme to illustrate this using a speedometer to provide the anticipation and build up to a high number. As this product is released across different labels, the modern HUD like graphics can be tailored and colourised for the various brands.
Optimising this for mobile and web meant I had to think cleverly about layering, asset separation and delivery, while working closely with developers to define animation against functionality. I used a mixture of After Effects and Figma to deliver assets.
Results over 2 week Launch period
289k Actives | 1m Plays | $473k GGR
Poker | Entain
Design and implement animated Poker game elements that seamlessly integrate in game elements
Spins Overdrive
After Effects | Figma
The problem
The challenge is to create animating items on screen where the parameters extend beyond placement and positioning, into time, trajectory and inertia. Developing and implementing this in a UX space was technically complex and required hands-on collaboration with developers.
The Solution
I defined start and end parameters and defined a system on Figma to help translate speed, rotation and positional indices easily. The result was defined interaction design which used the screen as a full canvas for exploration.
Poker Throwables
Design and support implementation for animated throwables which players can throw at eachother during gameplay
The problem
The challenge is to create animating items on screen with personality and 'bounce'. Developing and implementing this in a UX space was technically complex and required hands-on collaboration with developers.
The Solution
I defined start and end parameters and defined a system on Figma to help translate speed, rotation and positional indices easily. The result was defined interaction design which used the screen as a full canvas for exploration.
Poker Spins
Strategize ways of presenting a spins mechanic without relying on generic or typical representations
The problem
Most poker clients use slots machines to present this mechanic. We wanted to position ourselves away from this, but also present the other multiplier figures to increase anticipation of winning a large prize pool
The Solution
Using the facets of a hexagon you can see adjacent multiplier figures while keeping the winning facet highlighted and in view. The table colour was configured to correspond with winning prize pool. Adding a unique colour scheme each time you play.
Poker Spins
Strategize ways of presenting a spins mechanic without relying on generic or typical representations
The problem
Most poker clients use slots machines to present this mechanic. We wanted to position ourselves away from this, but also present the other multiplier figures to increase anticipation of winning a large prize pool
The Solution
Using the facets of a hexagon you can see adjacent multiplier figures while keeping the winning facet highlighted and in view. The table colour was configured to correspond with winning prize pool. Adding a unique colour scheme each time you play.
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