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Experience
The problem
The challenge is to create animating items on screen where the parameters extend beyond placement and positioning, into time, trajectory and inertia. Developing and implementing this in a UX space was technically complex and required hands-on collaboration with developers.
The Solution
I defined start and end parameters and defined a system on Figma to help translate speed, rotation and positional indices easily. The result was defined interaction design which used the screen as a full canvas for exploration.
After Effects | Figma
Poker Spins
The problem
Most poker clients use slots machines to present this mechanic. We wanted to position ourselves away from this, but also present the other multiplier figures to increase anticipation of winning a large prize pool
The Solution
Using the facets of a hexagon you can see adjacent multiplier figures while keeping the winning facet highlighted and in view. The table colour was configured to correspond with winning prize pool. Adding a unique colour scheme each time you play.
Strategize ways of presenting a spins mechanic without relying on generic or typical representations
• Design and implement animated slot game elements that seamlessly integrate in game elements.
• Track success of games using industry metrics like GGR, player days and spins per player.
• Translate and cascade upper management communications into actionable tasks to mid and junior team.
• Align my animation towards wider game design system.
• Animate in-game characters, assets and interactive elements.
• Optimise for mobile, tablet and web weighted 90% to mobile.
• Work within agile framework, utilising project management software like Jira and other organisational tracking tools.
• Implement games using our proprietary game engine working closely with developers and QA
Jan 2025 - Present
Skills: AE, PS, SPINE2D, FIGMA, GAME ENGINE
Entain
Senior Technical Animator
Entain
Interaction Designer
• Design and implement animated Poker game elements that seamlessly integrate in game elements
• Align my designs towards wider brand and design system.
• Utilize Figma to prototype and define specs for developers.
• Create A/B tests to support design development with data.
• Use After Effects, Lottie, Illustrator, Cinema 4D, and Photoshop to create and export UI assets for developers.
• Day-to-day examples: designing micro-interactions, adding motion to UX assets, buttons, and loading screens
• Optimise for mobile, tablet and web.
May 2022 - December 2024
Skills: AE, PS, FIGMA, LOTTIE, C4D
• Craft brand and marketing concepts and social media campaigns as a senior designer and cascade to team
• Worked across multiple social media platforms, adapting content to suit each channel’s unique requirements
• Mentored junior and midweight team members, guiding their professional development and career growth
Substance Global
Senior Motion Designer
Dec 2020 - May 2022
Skills: AE, PS, AI
Sky Creative 2018 - 2020 Mid Motion Designer
Reci.pe 2016 - 2018 Mid Motion Designer
Sky News 2015 - 2016 Junior Motion Designer
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