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I also completed a Master’s degree in Graphic Branding and Identity at University of the Arts London. The programme focused on rethinking traditional design approaches, encouraging a more critical and reflective design practice. Much of the work explored methodology, process, and strategic thinking, challenging how designers frame problems and develop solutions. Projects emphasised research-led design and conceptual development, leading to final outcomes rooted in brand strategy, identity systems, and thoughtful visual communication.
Education
Master's Degree
Graphic Branding and Identity
University of the Arts
The problem
The challenge is to create animating items on screen where the parameters extend beyond placement and positioning, into time, trajectory and inertia. Developing and implementing this in a UX space was technically complex and required hands-on collaboration with developers.
The Solution
I defined start and end parameters and defined a system on Figma to help translate speed, rotation and positional indices easily. The result was defined interaction design which used the screen as a full canvas for exploration.
After Effects | Figma
Poker Spins
The problem
Most poker clients use slots machines to present this mechanic. We wanted to position ourselves away from this, but also present the other multiplier figures to increase anticipation of winning a large prize pool
The Solution
Using the facets of a hexagon you can see adjacent multiplier figures while keeping the winning facet highlighted and in view. The table colour was configured to correspond with winning prize pool. Adding a unique colour scheme each time you play.
Strategize ways of presenting a spins mechanic without relying on generic or typical representations
2015 - 2016
Merit
I earned a degree in Graphic Information Design from University of Westminster, where my studies focused on translating complex information into clear, user-centred visual communication. The course combined information design principles with elements of systems thinking, UX design, wayfinding, and map-making, teaching me to structure and present data in ways that improve understanding and navigation. Through this approach, I developed skills in designing intuitive visual systems that help people interpret information, move through environments, and interact with digital and physical spaces.
2009 - 2012
First Class Hons
Bachelor’s
Graphic Information Design
University of Westminster
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