Sky Creative | 2017 - 2020
Explaining the process of administering infant anaesthesia.
Developing a visual language to convey a serious topic sensitively.
Designing a complex game mode that reflects an exponential crash mechanic, shows progression and prize potential with visual cut-through. I led the development of the creative idea, UI and Animation.
The problem
Infant anaesthesia is a scary topic. Parents are anxious at the prospect of their child going into surgery. The NHS commissioned an explainer to inform parents of the process and side effects.
The solution
I chose the ball as a visual metaphor for going under anaesthesia, the ball is lighter than gravity on earth - aiming to make it resemble the gravity of the moon. I aimed for this animation to feel floaty and hypnotic, without being distracting to tackle this complex and possibly scary issue.
The basic shapes and block colours are chosen to resonate with with what children may encounter - like playing with toy blocks, or learning shapes in nursery.
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