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The problem
Create a strong flexible animated identity, campaigning for continued national improvements to gender bias issues and equality.
The Solution
Using scale as a representation of inequality, the blocks squash and stretch to eventually resolve as three equal squares to represent the companies recognition of bias and their mission to even the playing field. This theme was carried throughout the campaign, and was used as a device to hold content and infographics.
NHS | Infant Anaesthesia
Conceptualise a strong campaign for International Women's Day using Amgen Pharmaceuticals global brand guidelines, colours and tone of voice.
NHS Explainer
After Effects | Illustrator
The problem
The challenge is to create animating items on screen where the parameters extend beyond placement and positioning, into time, trajectory and inertia. Developing and implementing this in a UX space was technically complex and required hands-on collaboration with developers.
The Solution
I defined start and end parameters and defined a system on Figma to help translate speed, rotation and positional indices easily. The result was defined interaction design which used the screen as a full canvas for exploration.
After Effects | Figma
Poker Spins
The problem
Most poker clients use slots machines to present this mechanic. We wanted to position ourselves away from this, but also present the other multiplier figures to increase anticipation of winning a large prize pool
The Solution
Using the facets of a hexagon you can see adjacent multiplier figures while keeping the winning facet highlighted and in view. The table colour was configured to correspond with winning prize pool. Adding a unique colour scheme each time you play.
Strategize ways of presenting a spins mechanic without relying on generic or typical representations
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