The problem

Driving players to site and maintaining brand awareness in a fast moving gaming industry means that we have to continually improve and innovate on products. Overdrive is an adaptation of an already popular game mode. Instead of a random multiplier, it is based on a crash game style of gameplay where a multiplier increases exponentially reaching a prize-pool for the game.

The Solution  

Spins Overdrive is based on a multiplier that counts up exponentially to reveal a prize pool. I chose a car theme to illustrate this using a speedometer to provide the anticipation and build up to a high number. As this product is released across different labels, the modern HUD like graphics can be tailored and colourised for the various brands.

Optimising this for mobile and web meant I had to think cleverly about layering, asset separation and delivery, while working closely with developers to define animation against functionality. I used a mixture of After effects and Figma to deliver assets. 

Results over 2 week Launch period 

289k Actives  |  1m Plays  |  $473k GGR