The V&A have released a new exhibition charting the evolution of Alice’s Adventures in Wonderland. The brands reactive and 'elastic' typography was created by Tom Hingston. My role in this project was to ideate a creative solution to advertise the release of the V&A docufilm, challenge being to differentiate it just enough to make it clear that this set of creative promotes the release of the film without breaking the strong brand foundations set out.

I came up with a solution which was to integrate snips of the films edit using a responsive frame to reflect the aesthetic of the typography and seamlessly integrate the footage into the brand.