Amgen: International women's day

A set of social media creatives, for staff
to celebrate female representation within their company.

Using scale as a representation of inequality, the blocks squash and stretch to eventually resolve as three equal squares to represent the companies recognition of bias and their mission to even the playing field. This theme was carried throughout the campaign, and was used as a device to hold content and infographics.

We delivered Instagram and LinkedIn carousels, and various forms of other social media creative.